Burger King added the Rebel Whopper following the success of similar plant-based menu items in the U.S. and Sweden. Burger King EU is also launching the “Rebel Chicken King,” a plant-based “chicken” patty. Unilever-owned The Vegetarian Butcher produces the soy and wheat protein patties for the new UK Whopper. Burger King also isn’t labeling the Rebel as vegan because it’s cooked on the same broiler as the meat products and comes with mayonnaise, although customers can request no mayo. Fast-food giant Burger King is to trial a plant-based burger ‘with the same taste and texture of beef’ in Brazil . The meatless patty has been dubbed the ‘Rebel Whopper’ – and will be available in more than 50 stores in São Paulo from September 10. According to Época Negócios, an advisory for the chain said in a statement: “The Unilever has partnered with Burger King® to launch the plant-based Rebel Whopper® powered by The Vegetarian Butcher. The patty smells, cooks and tastes like beef, but it’s made from plants. Plant-based ‘meat’ sales are set to explode, with Barclays estimating that the market could grow by 1,000% over the next ten years, reaching $140 Burger King came under fire last year over adverts suggesting its Rebel Whopper was suitable for vegans, when it contained egg-based mayonnaise and was cooked alongside meat burgers. Burger King recently expanded the Whopper to its Mexican outlets as a permanent fixture. It follows the fast-food chain’s further global expansion in Switzerland, Germany, The Philippines, and New Zealand. The company came under fire earlier this year when a watchdog found an advertising campaign for the Rebel Whopper to be ‘misleading’. Three months after Burger King released its first vegan burger in the US, the chain will sell two new plant-based burgers across Europe. Meet the Rebel Whopper and the Rebel Chicken King. NEWS Burger King's vegan Impossible Whopper burger is seen in a store in Sunnyvale, California, United States, on Wednesday, November 20, 2019. A vegan An advert for the meat-free Rebel Whopper sits on digital order console at a Burger King Holdings Inc. Fast-food restaurant in Milan, Italy, on Burger King's new Rebel Whopper, a soy-based version of the classic Whopper burger developed in partnership with The Vegetarian Butcher, is not 100-percent suitable for vegans or vegetarians. Um A second Facebook ad stated the Rebel Whopper "Tastes of being woke", had below it the claim "100% whopper. No Beef", and included the Burger King logo and The Vegetarian Butcher logo In small 6TWQTo4.